Thus, the increasing prominence of a portable kitchen is also driving the sales of portable blenders among consumers. The presence of a large working population across countries compared to historic times has presented a wider scope for portable and convenient small kitchen appliances for easy and faster mechanism. As time-poor consumers seek out tasty, health-conscious ways to stay fueled when heading out of the house, these portable blenders emerge as a convenient option to opt for cost-effective ways of consuming healthy and customized drinks. The increasing popularity of smoothies and shakes amongst health-conscious consumers has resulted in higher penetration of portable blenders in their lifestyle owing to hefty price tags of smoothies and juices across shops.
Rapid urbanization, changing lifestyles, shifting food consumption behavior, and hectic schedules of the consumers have been boosting the sales of portable blenders over the years across the globe. With the rising demand for portable kitchen appliances, demand for portable blenders has been witnessing significant growth in the urban areas, where a large working population seeks time and effortless meals.
The increasing popularity of healthy meals and drinks as a result of higher adoption of a healthy lifestyle among individuals, coupled with increased travel needs, has been fueling the market growth.
The global portable blenders market size was valued at USD 120.8 million in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 8.1% from 2020 to 2027.
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